Research indicates that SMEs are not meeting the necessary standards for a strong online presence. Navii’s Digital Engagement Health Check™ found that SMEs scored just 32.2% on the website, SEO, and social media best practices, based on 602 businesses surveyed.
In this Inside Small Business article, our Co-founder and CEO Liz Ward commented “The results show that SMEs still have much work to do to achieve a healthy digital presence, missing out on opportunities for better exposure and engagement with their target markets.” Ward suggests that now is a good time to assess digital health and take the steps needed to meet the needs of customers.