Course handout

Search Engine Optimisation

A workbook that will help you do the strategic research required to successfully implement a solid SEO strategy.

Table of content

Step 1 – high-level intentions and roadblocks
Step 2 – customer research
Step 3 – content expansion
Step 4 – Keyword/keyphrase selection
Step 5 – Content planning and scheduling

Complements the below courses

Search Engine Optimisation (SEO)

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