It’s crucial to stay ahead of the game and constantly adapt your lead generation strategies to meet the needs of your target market.
In this Dynamic Business article series of ‘Let’s Talk’, our Co-founder and CEO Liz Ward commenting “2023 will see all sorts of tech innovation such as AI lead scoring, machine learning chatbots and the use of VR and AR; all of which are very exciting but will be futile if the digital foundations are not optimised.”