In this Smart Company Plus article, Liz discusses the “soft” sell method, where businesses market to a new audience slowly and gently nurture them towards a sale. Liz discusses the need to find a balance between being soft but not so soft that potential customers never move through the funnel to become paying customers.
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In defence of the sales pitch: How to make the soft sell work hard
A short summary of the article written by Navii's CEO Liz Ward called "In defence of the sales pitch: How to make the soft sell work hard" that was featured on Smart Company Plus.