Masterclass with the Master Clarity

Liz Ward 0:24 

Hi, I’m Liz ward. I’m the co-founder and CEO of Tourism Tribe and Navii Digital. And I’m so pleased that you’re joining us for our digital discovery show today. This is a show that’s born out of our absolute privilege of talking to people in business in small businesses, and very innovative businesses, who are on their journey to growth and sustainability and really wide but winding their way through the challenges and the successes of embracing digital technology to help them to do that. And today, I’m joined by somebody very special, a very special guest that we’re thrilled to have on the show today. And that is Dolores Hirshman, and Dolores is the founder and the chief clarity Officer of masters in clarity. And you might be thinking what is that about? But you do want to know because when I first heard this lady speak, and that was alongside Fabie and my business partner who also heard her speak on a podcast, we said, we have to talk to this woman. So let me tell you a little bit about Dolores before I bring her on to the show. And Dolores is an internationally recognized strategist and coach and she has been a remote employee and running a virtual business for over 20 years and a business owner so well before it became fashionable in COVID. She helps clients clarify their idea worth sharing, design their communication strategies and implement growth, business growth systems. And her clients become that speaker’s superstar authors so that they can take their message to their audiences on shows like TEDx and beyond. Dolores works through coaching workshops, one on one coaching, as well as public, speaking herself and she’s a writer as well. She’s coming to us from Massachusetts. And that’s exciting in itself to have that external international perspective from the US but you will hear when you listen to Dolores that she has another international background as well and that is that she was born in Argentina originally I’m sorry but when a Sarah is and went to university in Argentina so she’s Dolores speaks Spanish fluently and English and French and is a mum of for a very busy household as well and with her husband living in Massachusetts, so please welcome Dolores to a very special show which we are calling the masterclass with the master in clarity. Hi, so glad to have you here. It’s been awesome to reconnect with you. Recently after we spent quite a bit of time together with you coaching Fabienne and me and that was just such a valuable period of time that we had with our early mornings with a cup of tea and your late afternoons on the east coast of the states. But, but welcome. It’s just so lovely to have you here and to see you in your gorgeous winter home there at the slopes with the fireplace behind you so great. So if I could start with Bob, we’d love to do I’d love to ask you a few questions. Yes, I do have some questions in there the in the bag ready to go. But I know that we will end up jumping around. And ultimately what I’d love to do is to be able to surface some of the great ideas and guidance that you do share with people and I know you can’t help yourself in this situation that you will want to share. Because you’re helping people all the time. But I thought to give people an idea of you know, your journey, you know why you’re doing what you do now and what that journey has looked like since way back when you went to university? Could you give us a bit of a potted history? First of all, tell us what you did? And then how you got there?

Dolores Hirschmann 4:33 

Absolutely. So what I do in a nutshell is I help my clients which are small business owners unlock their message so they can unlock their business growth. You know, sometimes we feel

that we are just confusing the audience every time we speak and many times we do so by clarifying our core value proposition. What we offer to the world we start attracting and converting that attention, right? But let me take you back to kind of my beginning, I wanted to be an actress, originally, I wanted to be an actress. And my dad said, Great, go to business school, and then we can talk. And so that’s always a funny story that I tell but, but in some ways, I’m not creative. And going to business school was hard. It wasn’t exactly what I wanted to do. He was a great starter of my career. And it was a great way for me to find a framework and understand, you know, how can we turn our ideas and our creativity into something viable for the world, whether it’s a business, or our product, or a nonprofit, or a movement in whatever form it takes, but it’s about the, in some ways, the discipline that creatives need to funnel that energy. And so, as I said, I am creative and I like thinking forward, I mean, I’ve been called a visionary or a futurist. And interesting, like, what I do right now, isn’t, is yet not the end, I hope. But it’s kind of the coming full circle with what I started, and by no means was intentional or linear. Sometimes, you know, the journey just shows you the way. So when I graduated from university, I was fascinated by the internet, now. I am 48 years old. And when I graduated from university, it was 1996. Just to give you a little bit of perspective, my phone didn’t exist, social media wasn’t even a word. We had yet to buy anything online. And the internet was mostly being used for exchanging information very much into academics and, and, and really for connecting with people worldwide. And so and so, what I do now, you know, as part of helping business owners communicate, pretty much online, all my clients are online, they used to be online before but now with call it, they definitely are. And so that research that I did back in 1986, kind of put me in a trajectory of curiosity, of always being connected with what was possible digitally. And so right now, as I evolve, I recognize that while my journey was not linear, and in many points of my life, I was wondering, what am I actually really what is my backbone? What do I stand for? But as I look back, I recognize that many of the moments in my career were designed for today like I was a first, I launched one of the first online learning programs for high school students. In 1988, I became a remote worker in 1988. And that was just by chance, I wasn’t looking for it. But I, I had my first children, I have four total. And my office was in New York City, which is about three hours from Massachusetts, where I live. And I told my boss, you know, I either work from home and travel, or I can’t have this job. So I was lucky enough that they wanted me enough to say, well, we’ll figure it out. If you work from home, and we were using back then it was email, Skype when it worked. And phone really, we had those, many of you probably remember those excruciating, long, multi people conference calls that pretty much led to nothing. And so so, so that’s, you know, but now I understand that those seven or eight years working on online learning for high schoolers, you know, allowed me to be helping clients now transferred or translate their brilliance into, into programs that they can package and sell and scale a business.

Liz Ward 9:16 

So they That’s amazing, isn’t it? So when you think about the evolution of communications via digital, and one of the things you really do package and teach people is to be able to communicate their value proposition and share content and give away their knowledge so that people can see you know, what they’re an expert in. So you’re actually the building blocks of understanding that was coming out of those, those platforms that you were building before we even use the word digital.

Dolores Hirschmann 9:46 

I know you will always wonder like it all connected. No, sometimes we are thrown into projects that we feel like have nothing to do with us or what we’ve done. But in the Long Run, it kind of all makes sense. Yeah,

Liz Ward 10:03 

yeah, that’s right. And it’s great. I think it’s encouraging for people to know that taking a journey through your career and creating your own business and building your business. You know, you might feel that it has been kind of, you know, diverted and you’ve, you’ve followed that shiny thing or that great opportunity. Oh, I didn’t stick to that one. But everything. In the end, you know, you’re you’re learning so much, aren’t you along that journey? Why do we never stop learning? Do we, every day, we are learning. And you must have liked a lot over the last 14 months in the pandemic. I mean, you’ve been in the States on the east coast of the east coast of the states, I’m sure you’ve done everything you can to sensibly protect yourself and your family. But you’ve been surviving one of the most unpredictable and unforgiving global situations we’ve seen in our lifetime. Tell us about what you’ve done with your business in this time, what has been your response to COVID, knowing that things would have changed drastically for you in your speaking business, particularly.

Dolores Hirschmann 11:14 

So for some talk about my first reaction, and I’ll talk about speaking, right. So my first reaction was, you know, we don’t know what we know. I mean, some like being a remote employee or having a virtual business. As you know, I’ve been doing this for many, many years. And it’s just my natural way of working. And when a kawaii head like that first here in the US, it was more. And even down in Argentina, where I’m from, it was kind of like that march of 2020, all of a sudden, from friends to client to my brother, who runs a really big company in Argentina, were calling me because they knew I’ve been working remotely for a long, long time working on a virtual business for a long, long time. And they had no idea how to operate. So my first reaction is, to be honest, was how can I help. And with my team, we realize that we couldn’t help people by just me being on the phone with, everybody that called whether they were a client or not, I was trying to help. So our first reaction is, we put together an online program called Virtual business, which we still have. And, and it does in about 10 days, we compiled everything we knew about running a virtual business, and we send it out into the market with free or pay what you can and I think we had people paying $1, we had people paying $10, we got a $3. But it was our first reaction to how can we help in a leveraged way. And this is really the thesis of, of the work that I do is not just grow your business to make more money, although that is nice, and it helps us all be more sustainable, and you know, financially abundant. But it’s also you want to create or incorporate digital systems into your business, so that you can help more people when some situation like this happens. So it didn’t take us long to react to packager knowledge and put it online at no cost to us if whether one person or 1000 people consumed it. Right. And all of a sudden, we were helping hundreds of people without using our time, which is a most precious commodity. So that was our first move. And I think my aha there was, as we put that together program is how much Well, we did my team and I did naturally every day was foreign to most people, like I knew it, but I did not know it. And so we understood how much we had to offer. Now on the speaking side, interestingly enough, about four months before this date, like December 2019. I had kind of sold one part of my business so I have advanced osito we are combination of strategy and coaching. And what we call done for you where we do the work for or with our clients. And and we actually have added a lot of that in 2021 big in 2020 and 2021 because we realize a lot of people need help, right? I mean, there’s a lot of, you know, more customized and, and and high touch support. But one of those done for you services that we offered, we used to offer advice and Gary was we will get people on stages so that they could grow their business. So we will research and reach out and get people on the right stages. Now. I partner with a much bigger company back in 2019 And we decided to stop offering that product in with marketing clarity, and offered with this larger company. And so So interestingly now, January 2020, we launched that service under that large company, which was putting people on stages and march 2020. Will Okay, what do we do now? Because we were putting people on, what we understood was the stage back then, yes, we were doing some podcast here, there. But our goal was to put people on physical stages, so they could help spread their message, you know, getting in front of their ideal audience grow their business. And so it was a couple of weeks there that were like, oh, what, what’s gonna happen now, and it was kind of

it, the first reaction was, let’s move on to let’s go and find all of the non physical stages that exists. So go beyond podcasts, online summit, you know, webinars, and let’s find a place for our clients to speak there. And then soon, we became we morphed into this resource where we were actually coaching meeting planners, on how to translate or transfer their in person events into online events. And we were also coaching and helping our clients, the speakers into shifting a little bit their message, or how they delivered it to be able to successfully deliver online. So people think that stages are gone? Well, I would say no, listen, this is your experience as well. But right now, stages are everywhere, like, this is a stage, you know, I’m a, I’m a speaker in your stage. And so stages are everywhere, and just change what a stage looks like what we understand as a stage. So if you can understand that every time someone invites you to present to their audience, they are offering you a stage, and whether it’s actual stage in a theater, or a conference center, as so box in the middle of a park, podcast, our webinar, stream yard, you know, live streaming Facebook Live, or any other form of moment where you’re in front of an audience that stage. So even with that project alone, we were able to serve, serve hundreds of clients, and we placed clients in over 1000 stages in the last 1415 months.

Liz Ward 17:42 

That’s an amazing transformation. And I think the leadership that you’re able to provide to people, it must have been so helpful to them, because they would have been like, Where’s my stage gone? And how do I deal with this situation where have my very big speaking phase gone? So this like thing is leveling of leveling of the playing field, maybe an increase of accessibility to speakers because of this shift. And so there’s like a complete remodeling, isn’t it,

Dolores Hirschmann 18:16 

of how we change. So audiences, and it changed the model of speaking from, I’m going to speak to make money in that moment, to I’m going to speak, to have a first date, so that these people now know that I exist, and then I can go into a deeper trust-based relationship through my products and the programs that I offer. So it enables a much longer relationship.

Liz Ward 18:49 

Yes, yes, yes. And it’s that ability to it’s like quantity over quality, isn’t it? You know, I might have 1000 or 3000 people in front of me. But my ability to connect with them afterwards was always dependent on whether it was a you know, it was pretty tough gig wasn’t it, because you had to get them to want to connect with you or give you some kind of contact details to be able to reach out to them. And they might have heard another 20 speakers that day, and their brains are washed, and then they’ve had three cocktails afterwards at the networking event. So it’s like, oh, well, good luck.

Liz Ward 19:23 

Whereas now, the ability for people listening to speak, you know, it’s very much upon their terms that they can easily access you. To that point, people who are listening to us live at the moment, if you’d like to ask the last question, please do please, please chat that to us, you know, make a comment. And I’m happy to really relay that to Dolores. So that’s great. I’m so pleased so your business basically that the upshot of this is you’re very busy and your business has thrived and and you’ve grown as a result. So you’re one of the growth stories and We get that and what I think is a real, it’s the same for our business as well, because we had the digital infrastructure in place to be able to deliver online, our communications, our products or services, we’re already doing that. And we’d also In Part of this is because of the coaching we did with you, that we had actually increased our digital capabilities and increased our automation to enable some of the great ideas that you suggested to us to support those different ways of selling in our business model. And so having implemented those automations, that gave us the scalability so when we were being asked, rather than running programs for 20, people saying digital, you know, training and digital marketing and smart digital tools for businesses, or coaching programs, instead of 20 people on a program, we’re being asked to put 200 people in a program, or 20, or 2000 people in a program, this is what’s happened to us over over COVID. And we, it makes absolutely no difference to us, whether it’s 2000, or whether it’s 20, or whether it’s 10, the technology and the automation, and that the connection of systems and we are running on small business systems. So we’re not working on enterprise systems, we are working on small business, customer relationship management, email marketing, automation, WordPress websites with the right plugins, Zapier to move data around, you know, like, Whoa, Hmm, that’s just all ho hum small business tools. But it gives you that scalability. So I think you’ve got that in there, too. You had the digital infrastructure and then know how to deliver online, so you could really, really move. That’s fantastic. But on that point, so probably like us, it’s been a journey for you in terms of what systems you use, and what you bring into the business and how you use them. And we often speak to small business, people who feel that they’re, they sort of don’t know where to start, or they feel it’s a bit overwhelming. And there might be being feel like they’re being left behind. But yourself personally, with your own business. What would you say are some of the challenges you’ve experienced in evolving your digital platforms?

Dolores Hirschmann 22:21 

Yeah, I think there’s, there’s a challenge that we all face, as business owners as we grow the business, especially if you’re used to a more in person or more non digital business, is that in some ways, we’re asked to be the service provider, the expert in whatever we teach, but also the business owner expert, or the business expert, and the marketer. And there’s so much noise out there in the market right now, that sometimes it’s hard to make sense of, of everything. So I think one of the biggest challenge is I always call it the, the puzzle challenge, right? is like, we are being fed and many business owners are being given all of this information about what they should do. And there’s so many shoulds that nobody’s putting the puzzle pieces together into understanding how do everything fit in. I know, when we work together, we talked about trust funnel, instead of sales and marketing funnel. And, you know, well, it’s a plain word, it helped all of us understand that, at the end of the day, you know, what it’s called a customer journey where someone finds out about you, they have doubt around you to learn more, then they decide to try one of your products. And then they decide to try another one of your products, and so on and so forth. You know, that’s a journey, that if done properly, with the tools and practices that we know, you know, we all know how to make a friend, and how to, you know, deepen that friendship or that relationship. And we all know how to then invite a friend to even deeper relationship that’s at the base of sales. But when people explain it in that digital marketing world, it sounds so foreign to what we know and what our common says will tell us that there’s a disconnect with all of the tools and all of the things that we’re supposed to be doing. And what we know is true for our business. So I think confusion and overwhelm is probably one of the biggest roadblocks for business owners and that triggers self doubt. And for me self that was a biggest roadblock starting because because, because if I followed my God, I could move really fast. But if I listened to my intuition, and then compared to what everybody else was doing, and what the The experts were telling me to do, my God looks a lot more simple, a lot more practical than all of the difficult jargon language that people were using. But when you understand that getting a customer is like dating or getting the customer is, again, like finding a friend and deepening the relationship and then inviting them to go deeper, then you can start placing all of that complex insight into the right backends. And start really understanding that it’s not that hard after all, and that everything you know, as a business owner, is actually very valid. Because we turned when we go from the real world to the digital world, we start doubting all of our knowledge. And I would say to you don’t doubt all of your knowledge, simply find someone that will put the puzzle pieces together for you. Because you’ve been an AI successful business owner for years, going digital is almost like upgrading your vehicle. Like if, if you used to ride a bicycle, and now you, you know, buy a car, you know, yes, you need to learn a little bit how to drive a car. But getting to the place you need to go is still the same process, you find a destination and you follow it, reading a map is still the same process. So it’s really about understanding that we’re not changing how we run our business, we’re changing the vehicle we use to run our business.

Liz Ward 26:33 

I love that. That is it takes away some of the fear, I think and it’s about accepting, isn’t it that the world has changed in terms of marketing and sales, it’s constantly changing, because consumers are using the technology. So businesses have to be there. And I think there’s something in there around, you know, we get our customers in different ways. Yes, sometimes we’re running successful, hopefully targeted digital campaigns through Google AdWords, or YouTube or Facebook and Instagram, where sometimes our best customers come through word of mouth, and that people listening to this, that could be the case, however, you get your customers, you still then need to have as much attraction, you know, techniques and, and smart customer servicing along that journey, we’ll be able to get them to the point of being a really sort of customer who completely trusts you to buy in completely to your services. So and not because you’re dead, right, there is so much noise in the marketing space. And for some businesses, getting cut through there is pretty tough, but they don’t get their business, they don’t get their business that way. They get it through word of mouth, but then there’s a whole lot of digital capability they can bring in in simple ways to translate and make more efficient what they’re doing in terms of building that trust. So there’s definitely Yeah,

Dolores Hirschmann 28:03 

and the word of mouth, I always say a business, a business starts with the friends family kind of circle of network, and that’s great. And so and that’s a place to start, there’s absolutely nothing wrong with it, everybody should start there. Because that’s when you’re proving your assumptions. You’re You’re perfecting a process and, and you’re you’re really getting that strength, right, and that assertiveness and the confidence. And then when you kind of Max that, that’s when the world opens up. And that’s where the digital tools really come to play. Big time they always play but then that’s when they really come to play. And while it’s great, as you said, to use digital tools for the first date, I would say even more important is a second, third, fourth fifth date until you get married. And that’s what I call this the attraction part then there’s the nurturing part. And the nurturing could take one minute, it could take three years. But it’s a consistency that will win your client over that will turn a lead into a client. Because consistency builds trust.

Liz Ward 29:17 

Yes, yes. And I think these principles apply no matter what you’re selling. Because yes, you’re talking to businesses that sort of sell their expertise like we do, essentially. And you do. However, you can take all those same principles to a business that sells holidays or widgets, or whatever it is. Whatever it is, it’s still building that trust and taking them on that journey with a little taste of what you have to offer to keep them moving along with you. Exactly the same principle as that. It’s great. So we’ve started to move into some of your, I think some of your secret sauce in terms of you know, as the As the mastering clarity and you run your master classes, so on to the sort of building strategy and doing it for them services and training and coaching that you do, when it comes to embracing digital to improve inner workings of other business, or, you know, really help them to move forward and find that, you know, you’ve helped them find their clarity about what they do, how do they actually implement? What what are some of the things the secret sort of sauce and tips that really work? Do you think for other businesses to unlock that capability that you’re talking about? And I suppose something I’m looking for kind of the practice when you think about some of your clients, what has been the thing that has unlocked their ability to embrace digital?

Dolores Hirschmann 30:52 

Yeah. So I think that that pain point of have, that kind of, you know, also happened to us back in March and April, is that that pain point and desire to help more people, but knowing that you’re limited, and then you unless you fully embrace digital, so that’s kind of a first driver. And so it’s also, as you were talking about the Small Business toolbox, right, with Zapier and the CMS is and the zooms and all that is understanding that you don’t have to do it all. And understanding what you love to do. I know, you know, miss you, and Fabie found me through a podcast. And I record, I’m a guest in podcast all the time. Why? Because I love to talk, I will talk with people all day long. So it comes very easy for me to do that. So it’s finding those things that you love to do that you’re really good at, and looking at the digital version of those so that you can have consistent marketing, you know, attraction strategy, that doesn’t feel heavy or overwhelming. And again, it’s not necessarily embracing every digital tool, but there is, but finding the one tool for every single element in your, your business that will help you scale and leverage your time.

Liz Ward 32:22 

So we’re talking about focus then selecting the Jessie’s more.

Yes, yes. And I, you know, right now, there are a lot of businesses scratching their head about the role of, of social media, in their business, they’re like, well, what’s happened over the last couple of years, you know, I used to be able to post things on Facebook and or Instagram, and people liked them and reacted to them. And my audience size was just organically growing and everything’s gone. But they’re just sort of slow down because of the algorithm changes. And they’re, they’re, they’re asking themselves, the role of it in their business. And we’re saying, I think we’ve now got a shift to this quantity over quality thinking when it comes to social media and how we can actually engage, you know, if we have attracted them to us, because they like what we’re talking about, on those social channels, be real on Instagram, or a great blog post you’ve shared on Facebook, and they are wanting to talk to us, it’s about that, getting straight onto that engagement with them. And creating that conversation. And trading HD notes starting to really respect those challenge those channels as communication channels when it comes to organic, as opposed to marketing channels. Just sort of say that, because I just think it’s something that it’s really prevalent at the moment when we hear from our clients about what are the what are the their goals, and one of the top three is always How do I use social media at the moment in my business, even though they’ve been in business for 10 years? So things are changing. And it’s about selecting the winds and focusing your energy, isn’t it? And

Dolores Hirschmann 34:06 

yeah, and going deep in a tool versus trying to be everywhere. Yes, same for social media. Rather you own a platform that tried to be in every platform.

Liz Ward 34:19 

Yes, yes. We spend a fair bit of time talking to clients about getting what we would term as their most valuable and important digital asset their website into really good shape. Do you find yourself saying that as well? Do you see that as that that base tool for so many businesses that they have to get the workings of that in step with, you know, being able to have that trust funnel process running?

Dolores Hirschmann 34:50 

Well, I think yes, but it doesn’t have to be as complicated as people think it needs to be. It has to be like your front door of your home. You know, if you have trash all over the place or finish projects, and it’s not clean, and it’s not very clear, what’s your front door, you know, some homes have multiple doors. And if the mailman comes in need to know, what’s your front door, and so a website needs to be clean, I’d rather see less information, but organized clear, with a clear journey that the visitor could take, versus kind of, here’s everything I do go figure it out. And, yeah, and also this, this game of kind of, let’s use the word seduction, right, or, or, or the pull, push that you don’t want to put everything that you do on your home page, you want to give enough information that will cook with the with a visitor that connects with a visitor, and let them use curiosity to navigate your site. So that it’s more of almost like gamification, navigation strategy versus flyer, you know, you know, a lot of people still in 2021 thing, their website is a digital flyer, and it has so much potential to be interactive to post questions, and they have to click for an answer. You know, there’s so much fun you could have if you do it properly. So yeah, yes, website is critical. But it’s also important to do it right. Well.

Liz Ward 36:44 

And what are your thoughts on for small business, email marketing automation? Because I see this as just now where, you know, we’ve been talking for 10 years about the importance of the website, and you know, simple, clean, good clear, better use of social media? Yes, people have been sending email newsletters, possibly they might have a database of email addresses. Whereas I see that email marketing automation, and even kept simple for a small business is now a key and you know, absolutely relevant tool. What are your thoughts on that florists?

Dolores Hirschmann 37:21 

I mean, absolutely is again, is you have your first date, and email marketing or private Facebook groups are, you know, are the spaces where you can actually have a conversation. And so it’s important that we use that to further the relationship. It’s how we build trust.

Liz Ward 37:47 

That’s great. And just it’s great to tap into your, you know, current thinking around those tools. Because we’re, you know, that now we’re down talking about kind of the practical tools that people can use. But I feel like we’ve sort of taken a fair amount of your time so far. And I don’t want to run out of time to ask you another really important question, because I know there’s a lot in your head. But I would love to know, if you were advising a good friend in terms of wanting to grow their business, or they are starting a new business, what would be say the top three things that you would recommend for them to look at doing? What would be your top three tips do you think?

Dolores Hirschmann 38:35 

First of all, make sure you’re clear? On on, on what value what, what are you bringing to the market and how you communicate it. Number two is to understand your process. So chances are, you’re not going to be the only business owner in that niche. But be very clear how you are different, right, because that’s going to help you really hone into your competitive edge and position yourself differently. And number three, get your digital tools set up before you need them. You know, get your digital foundation build before you need it. Because when you need it it is too late. And you might not you might cut corners.

Liz Ward 39:25 

I love that. So your top three is to be really clear about what it is you offer. Be clear about your competitive differences in your niche. And third, get your digital framework in place. Because when you need to make a change to what you’re selling to home because of something unpredictable like COVID occurring. It’s much quicker for you to move and it also allows you to scale when great opportunities come along. So I think they’re three amazing tips. Thank you so much. It’s been so fantastic to speak with you, Dolores. And you’re always so generous with your knowledge. And I really appreciate that. And I’m sure that everybody who listens and watches this show going forward will feel the same way. How can people be and get in touch with you? What’s the best mechanism to do that? And do you have anything that they could tap into, to, to see what it is that you offer and how you can help them?

Dolores Hirschmann 40:29 

Of course, yeah, so you can follow me on Instagram, at masters in clarity, and I would invite you to do that right away. So that I can connect with you. We always post a lot of tips and strategies, and you know, and then obviously, master’s in Clary calm. And I have an invitation because you guys are so special to me, I want to give everybody that’s listening, I free code to a product that actually has not been released yet. This, you’re going to be the first one to experience this product, you can go to the website. On the screen, we dot masters intercom forward slash cm GB, which stands for clarify your message, grow your business. And when you put your name there, you’re going to get an email with a free quote that you can go and activate. It’s a program that is launching late in April, and it will be for sale. But you guys can access it for free. It’s been built for a few months now. We just haven’t launched it.

Liz Ward 41:35 

That is so generous of you. Thank you so much. And I can tell everybody who’s watching this and listening to this, that this woman is absolute goal to bring not only her amazing experience and knowledge, but that external perspective, and I think everyone should have a business coach for that reason. Because it just puts you helps you get on the right track. And it’s just you’re so much in your own business that having that external perspective is really fantastic to bring clarity and bring new ideas as well. One thing I wanted to say before I say my final Thank you and goodbye is to remind people that we are starting speaking our growing digital skills and confidence and capability our signature program, which is Digital Bizkeeper Program, we’re starting the live intake of that on the 20th of April. So you can go to either navii.com.au and av i.com.au or Tourism Tribe calm. And you can have a look at Digital Bizkeeper 101 on there. And we are running some free information sessions as well starting next week that you’re welcome to join to hear more about it. But well over 1000 closer to 2000 people over the last 12 months have done digital bass cable 101. And that’s been a really great foundation live program for them. And then they’ve got all the online resources and support as well to help them so that was that was one of our our pivots. Dolores was creating a program for COVID. And then we evolved that and it’s turned out to be a really great, great thing that we’ve done. So a bit like us stepping in how do we help people at this time we did the same thing with the 12 week lockdown and now that program has has evolved into a six-week Digital Bizkeeper program. And we’ve got this keeper 202 as well, which will go live in June.

Liz Ward 43:40 

yeah, a lot of progress. And we’ve all got to keep moving halfway, even if it’s in a different direction to what we thought it was going to be. So once again, my absolute, you know, heartfelt thanks to you too Laura’s for everything you’ve done to help us but also for your time and sharing your knowledge in this interview today. It’s been lovely to have you and our digital discovery show watchers and listeners will have really appreciated that. So thank you so much.

Dolores Hirschmann 44:09 

Thank you so much less for having me.