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Online reputation management

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What you'll learn

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  1. New topic called ‘The fundamentals of online reputation management’ that aims to provide a quick overview of the theory and how it forms a crucial component in your marketing strategy. 
  2. Further expansion of ‘Entrepreneurial DNA of a customer-centric strategy’ to include customer-centricity as the underpinning strategy as well as key case studies.
  3. Additional information and examples added to ‘Analysing your online reputation’ and ‘Update your offerings with data-driven decisions’ that help with the course handout.
  4. Further expansion of ‘Enhancing your online reviews’ to include additional proactive tactics and examples for how to best respond and increase your online reviews.
  5. New topic called ‘Your online presence’ which is the implementation piece of this course and outlines in a best practice checklist how to your new strategy and tactics. 

A positive online reputation is the absolute foundation of successfully marketing your business. Potential customers will use your online reviews to gauge the quality of your services and make decisions based on what others say and how you present yourself online.

By the end of the course, users will be able to implement a strong online reputation management strategy to protect their business as well as develop an arsenal of proactive techniques to increase and manage their online reviews. This includes understanding how to shape your offerings and marketing material around your business’s strengths, how to set customer expectations for a more positive experience, and how to follow up with customer experiences through a clear set of procedures for stimulating and replying to customer feedback.

Course length

2 hours plus exercises and implementation

Suitable

All skill levels

Self-paced

Progress on your terms

Course certificate

Upon completion

Built-in support

Within each topic

Course outline

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Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

© 2021 Navii Pty Ltd ABN: 83 642 080 653 is a wholly owned subsidiary of
Digital Coaching International. All prices are in Australian Dollars.

This project is supported with grant funding from the Australian Government.

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