Email marketing automation basics

Every business, whether it has a physical or virtual presence, needs an email marketing strategy. For small businesses, email marketing is particularly important useful for jumpstarting the sales process, raising client awareness of the brand and increasing conversions.

Automated email campaigns allow businesses to send personalised emails to potential and established customers alike that will guide them through your sales funnel without requiring hours of manual work.

This short course will take you through the basics of email marketing automation and teach you how you can use it as a marketing tool in your small business.