When you write website content, post on social media and send emails, what is the purpose behind it? What do you want your customers to do?
Encouraging your customers to DO something after sharing information with them is referred to as a “call to action”.
Think about it. What is the point of spending your valuable time, effort and resources into creating marketing content that promotes your business if the content contains no purpose?
No call to action. No next step or persuasion to buy, learn and read more!
Every single piece of communication and content you post should have a call to action (CTA) that is aligned with one central point.
A call to action should tell someone what you want them to do next or provide enough information to encourage people to take some type of action (e.g., learn more, subscribe, tag a friend, one-time offer or let us know in the comments below). This is because your content is so much more powerful when it encourages your consumers to act and connect with your business.
Hence, why we recommend you create a list of calls to action for your marketing channels (e.g. website, social media, email marketing, advertising, etc) as this will not only save you time but ensure you always include a call to action.
Without it, your conversions will be low and you’ll never get the results you want.
Get started with this list of calls to action for your marketing channels:
General Calls to Action
- Click here
- Find out more
- Get started!
- Download here
- Click on the link below
- Buy now save more
- Learn more
- Subscribe
- Leave a review
Screenshot the image below to use at a later date
Social Media Calls to Action
- Save this post for later
- Let us know in the comments below
- Turn on our post notifications
- Follow us to see more!
- Watch our highlights to learn more
- Click the link in our bio
- Click on the link below to learn more
- Tag a friend who can relate
- Send us a DM if you have any questions
- Tag 2 friends who…
Screenshot the image below to use at a later date
Email Marketing Call to Actions
- Forward this email to a friend
- Get the discount
- Reserve your spot
- Start your FREE trial now!
- Click the link to RSVP
- Register now! Limited time ONLY
- Shop now
- Get free shipping
- Leave a review
Screenshot the image below to use at a later date
Holiday-themed Calls to Action
We are so excited for the holiday season so we thought we’d include this!
- Find holiday gifts
- Order now, get it before Christmas
- Spread holiday cheer
- Our gift: 15% off
- Shop Santa’s favourites
- The most thoughtful gifts, click here
- Claim your birthday coupon
- Make their day special with these gifts
- Show more
Screenshot the image below to use at a later date
Use this as a starting point to create an extensive list of effective calls to action for your marketing channels.
Here are some best practice examples:
Share your list with other like-minded small businesses in our Facebook Group.
This article was first published on Tourism Tribe, 15th September.
